Activation

How it works

mediarithmics contextual targeting module:

1. Identifies the URL browsed by an anonymous user

2. Determines which segments (for panel-based) / targeting lists (for semantic) are bound to the URL

3. Proceeds to key/value targeting with the configured activation platforms

Feature	Targeting key	Targeting value
Panel-based	ct_panel_mics	Segment ID
Semantic	ct_semantic_mics	Targeting list ID

Compatibility

The compatible platforms for activating a targeting list are:

• Google Ad Manager

• Xandr (through prebid.js)